Brian Acton, Co-Founder of WhatsApp joins #deletefacebook campaign

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Brian Acton, Co-Founder of WhatsApp joins #deletefacebook campaign

Brian Acton, the co-founder of the world’s most popular messaging service WhatsApp (which Facebook bought in 2014 for $19 billion) is now joining the chorus of the #deletefacebook movement.

A tipster alerted us to the fact that Acton made the same call… on Facebook… as well.

Facebook Screenshot

Acton had become a wealthy man since the sale of WhatsApp, Acton has been supporting more secure and interactive messaging platforms for end users. He has also users $50 million out of the money he got after selling WhatsApp to the Signal Foundation

While some may say it’s hypocritical to reap millions from Facebook and then call for users to jump sip, Acton has always had a penchant for supporting privacy. Back in its earliest days, WhatsApp’s stated goal was to never make money from ads.

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According to the WhatsApp’s Blog posted on June 18, 2012, stating ‘Why we don’t sell Ads‘:

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow. We know people go to sleep excited about who they chatted with that day (and disappointed about who they didn’t). We want WhatsApp to be the product that keeps you awake… and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.

Advertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out… And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen.

Remember, when advertising is involved you the user are the product.

It may be that this latest scandal was the straw that borked the camel’s back.

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